Deutsche Bank has installed an enormous carbon counter, a 70-foot-tall
billboard at 33rd Street and 7th Avenue in New York, above Manhattan’s
Madison Square Garden. Germany’s largest bank intends to use the
counter to promote climate- change awareness and the bank’s research
and investment in climate issues. Low-risk carbon credits are used to
offset its energy use and 40,960 low-energy light-emitting diodes light
up the sign. The actual numbers shown are from Massachusetts Institute
of Technology. Deutsche Bank has declared that it will reduce its global
carbon emissions by 20 percent annually, with a goal of becoming
“carbon-neutral” by 2013.